5 p’s to Boost Your Event Marketing

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1) Product —

Every successful event marketer is first as a consumer student of their product. The product can be anything like an educational event, a county fair, or a full conference. This can be a reunion for a fraternal organization or a corporate product launch. If you are marketing the event, there are essential elements you should know and questions you should ask the event sponsor.

Let Customers understand the features, advantages and benefits one can enjoy by purchasing goods or services. When thinking about a product, consider the key features, benefits, and customer needs and desires.

Marketing an event requires a message, in which the participant will benefit. Promising to increase productivity, increase profitability or simply have a great time can be a legitimate benefit that can persuade a person to buy a product or join an event. Later in this lesson, we will discuss the science of studying demographics and determining audience needs. Designing an event with that research and effectively describing how the event will meet those needs is the key to effective marketing.

2) Promotion —

You have to understand what type of promotion would be the best option for your event marketing. Promotion refers to activities that make a business more familiar to consumers. This includes items such as sponsorship, advertising and public relations activities.

Here, I personally prefer Event Partnership program offered by media7. It is the best event promotion strategy. Here are some basic event promotion techniques used by Media7 company.

Media Marketing — Media 7 will Promote your event on different Social Media channels.

Media Publication Sites — Media7 has 31+ different Publication sites to publish your event advertise and reach to your targeted audience.

Email Marketing — Media 7 will engage your audience with email marketing techniques.

Newsletters — Media 7 will send Weekly & Monthly Newsletters to each participant.

Since promotion costs can be substantial, break-even analysis is necessary when making promotion decisions. It is important to understand the value of a customer and whether it is worth campaigning to acquire them.

3) Price —

The primary sponsor among the responsibilities of the event marketer is an understanding of the financial goals of the organization. Once it is determined, market research will describe the pricing pattern of the competition:

Price refers to the pricing strategy for products and services and how it will affect customers. Pricing decisions not only include the selling price, but also discounts, payment arrangements, loan terms, and any price-matching services.

When determining the pricing strategy, it is important to consider the state of the business in the current market. For example, if the business is advertised as a high-quality provider of mechanical equipment, product pricing should reflect that.

Who is offering a similar product, to whom, and at what cost? Equally important are considerations such as the level of demand for product and economic indicators such as the relative health of the economy in a particular city or region or, to a lesser extent, globally.

4) Place (Location)

Location refers to the product / service of the business viewed, created, sold, or distributed. In short, location decisions are associated with distribution channels and ways of getting the product to targeted key customers.

It is important to consider how accessible the product or service is and ensure that customers can find you easily.

The location of your event can determine not only the appearance, but also the character and personality of the event. This is an idea for the early part of the planning stages.

For example, for an event to be held in a plush resort, the setting for the event should be an important part of the marketing strategy. There may also be major draws shown in event site brochures and advertisements. An awards dinner at a new public facility in your city should emphasize the opportunity to experience the facility as an exciting highlight of the event.

On the other hand, an educational seminar at an airport hotel would not need to include the attraction of the site, but it could emphasize the convenience and functionality of the location as the attendee’s key asset. Considering the place should be marketed with many important elements

5) Plan —

You really need to have the best event marketing plan for your event promotion. You should look for best and effective ways or you can simply contact event partnership agencies and boost your branding.