B2B Sales funnel Stages

Since the 19th century when science began, humble sales funnels have been subjected to many modifications. A sales funnel may have three or more stages depending on who you are talking to and which business is being discussed. Fundamentally every sales funnel is the same in terms of functioning. However, there is no ideal one-size-fits-all model for B2B sales funnels.

To turn a total stranger into a paying customer, the sales funnel helps to visualize and understand the key steps involved at its core.

To find out the best way to lose your business and at what level your customers are losing, you can identify them all from the key stages of the B2B sales funnel. This will help you take your prospect to the next steps of the sales funnel. And you can have a customized and efficient sales process.

Each different business requires different versions of the B2B sales funnel. The following are the basic and important stages of a B2B sales funnel, no matter what the business.

Awareness Stage —

The B2B customer is looking for answers in the awareness phase of the B2B sales funnel. All the necessary requirements like resources, education, data, opinions and insights solve their problems. The problem can be very simple, such as searching for a new supplier for some manufacturing concerns. This can be a bit complicated, such as software that integrates frontend and backend operations without manual support.

At this stage the price of lead is low because there is no sure way to ensure that they are going to buy your service or product. But in the same situation, if you provide high-level and detailed information content, they are more likely to be interested in your company. In the top stage of the B2B sales funnel, you must understand the buyer’s personality and understand how they are more helpful to them in solving the problem.

You can reach out to deck7 for lead generation.

Interest phase

In the B2B sales funnel interest phase, they started researching your product / services to get more information. It is generally considered to be an important process where confidence is created about your product / services. From the point of view of the buyer, at this point, nurturing leads is focused on increasing your company’s opinion.

B2B Sales Funnel Engagement Phase

During the evaluation phase, you have strongly attracted the attention of the buyer. Now is the time to show how your solution is right for his needs. To further strengthen trust, it is often time to let the lead know if your solution is not in their best interests. Demonstrating honesty and integrity at this level can pay off in the future, even if your product or service does not meet the buyer’s needs at this point.

B2B Sales Funnel Conversion Phase

Once your leads are in the engagement phase, they will interact with your sales department. This may include product performance, sales pitch, and clear communication that you understand the pain points of the buyer and need to help them reach the answer. At this stage the degree of relationship and trust you build can be important to move forward to the final stage.