Boost Your Whitepaper With SEO

Does your business content strategy include white paper marketing?

If not, you should definitely consider producing. White paper marketing can make a big impact on the amount of traffic you generate for your website and the number of leads you get. Your white paper must be approached from a perspective that is useful to your readers and not just trying to find leads. Informative and resourceful people can do wonders to add value to your marketing efforts.

Your main goal is to understand your consumers and design your white paper with the sole purpose of presenting what they think is useful. This can’t be emphasized enough, your main priority is to document the best white paper possible and then focus on SEO.

It’s a two-way avenue when it comes to SEO white papers including Your white paper SEO strategy will improve your reach and vice versa, having a detailed white paper will help your overall website ranking be a win-win situation if done correctly!

Blog post

Use social media and newsletters to promote your blog along with your white paper and make sure it’s getting enough incentives. The homepage real estate should be used properly so that the content you want to promote can be seen. Plus, good SEO practices will always have some form of call to action in your header. Here is an example of how Oracle promotes a white paper landing page:

Use the infographic

Convert more complex aspects of your white paper into infographics for a better reading experience. An infographic done right can improve your audience by more than 95%. Search engines have made the focus of infographics that are more intuitive.

Google Trends data shows increased visitor engagement for content with infographics. A great way to promote your white paper is to include your infographic as an ad template to get more clicks and downloads. Here are some examples of infographics that can increase the visibility of your website.

Landing page

Create catchy and intuitive landing pages with custom text as well as targeted keywords. Use these pages to understand your readers. There is a simple, non-intrusive form to request general information. Based on the information gathered, you can analyze your keyword list to meet your specific audience.

Make sure the internal links of these landing pages are properly mapped for better indexing and include external links such as other related industry whitepapers and social media share buttons to. Improve power This is how Deck 7 does the landing.

Optimize the title and text.

Identify the top ranking keywords in Google related to that topic and add them to the title and text. Make sure not to overdo it — it is considered spam and may hurt your rankings. Images used need to be optimized which includes file size reduction, proper naming, and making sure the captions contain keywords for better indexing by search engines.

There is a sharp executive summary.

Include an executive summary with the keywords for your white paper and use it in your landing page, social media post, or newsletter as an example for your white paper. Not only reliable and persuasive conclusions.

Not only will it make your readers more interested, but it will also help SEO by increasing the relevance of your website for the topics you want.

Mobile friendly

If your white paper is optimized for PC viewing only, it can be very frustrating to your mobile audience. The text will appear misaligned and fonts and images will not match. A 2015 update from Google explicitly states that their algorithm will focus on mobile-optimized sites and penalize sites that Not suitable Making your website mobile-friendly is of the utmost importance.

Keep in mind that putting your readers first with a little SEO tweak will automatically translate into good search engine rankings. Your SEO strategy can take you a long way toward documenting quality and value. Your white paper can only give you.

Quality will encourage more sharing on social media sites, which will make search engines appreciate your white paper. Get your content ready for search engines to index and cache, and to view your search results over time.