Interview with Daniel Rodriguez

MEDIA 7: Could you tell us about your professional career?

DANIEL RODRIGUEZ: I started my career in strategy consulting, which was exciting and challenging, but ultimately unsatisfying. You put so much energy and effort into solving an important problem for your customer, but often you can’t see the results because you’ve moved on to the next customer, or your recommendations may take years to come to pass. I then moved into investment management where I was able to better leverage my analytical skills to allocate money. What I didn’t realize is that in finance it takes even longer to see the fruits of your labor and the benefits you have brought to clients than in strategic consulting!

While working in finance, I started moonlighting for a wine tech startup. That’s where I got hooked on the adrenaline rush of startup life, where a company can grow in a matter of months. I went to business school to transition my career to startups and I haven’t looked back. After failing to launch my own startup at MIT Sloan, I joined Seismic, a B2B enterprise SaaS company, as Head of Marketing and have been leading marketing efforts at high-growth technology companies for the past 9 years read more about this interview