Interview with Darryl Praill

MEDIA 7: Congratulations on being listed as one of the ‘Top 10 SaaS Branding Experts in 2020’! What inspired you to get into this industry?

DARRYL PRAILL: Candidly, I more so fell into the industry. I’m a computer programmer by education. However, the more I created software, the more I wanted the world to know how amazing and impactful it was. To do that, I knew I needed to better understand the power of persuasion and influence. That led me on a career journey of discovery that started with becoming a Sales Engineer, then a Product Manager, then into Product Marketing, and ultimately, a Marketer.

Once I arrived in that role, I knew I’d found my happy spot. It was about connecting with people where they’re at. It’s talking to them the same way I want to be talked to. It’s about trust and relationship and connection. And, candidly, that’s what branding is all about read more about Darryl