The Importance of B2B User Intent Analysis

Understanding the data collected by your company will not only give you leverage to offer but will also match the intentions of your target user. For example, look at LinkedIn’s interest-targeted targeting program, which integrates profile data into intentional signals to improve targeting efforts.

It aims to move towards objective advertising by serving relevant content to suit the member’s professional interests. LinkedIn Product Director Abishek Shrivastava says: “A lot of B2B targeting is based on getting accounts or looking for job titles, etc., that’s what we’re trying to change by combining profile data with intent expressions, targeting more convincingly.” With its self-service advertising platform, it is now easier to increase your influence on a group of buyers in your target accounts.

Purposeful advertising can work wonders for your business by identifying who is currently in the market և if they are looking for solutions like yours.

According to Brandon Redlinger, Engagio Growth Director, if in the last 1–2 months a lot of contacts have been found in the account that indicates an active search for a solution, it indicates the buyer’s criteria intention. In addition, data from MRP, Bombora, The Big Willow TechTarget can be translated into maximum targeting criteria. This is the case when the power of intention և the user’s intention can reach its full potential.

If you want to strengthen your battlefield, then the user must be the weapon of your choice. The fact that it has shaken the world of B2B organizations not only makes it a need of the hour but also a driving force of sales and marketing efforts.

How do you understand the intent of the user?

When you enter a search term like Google or DuckDuckGo, the motivation that drives you to click on the search results page link is called user intent. You can use components such as word count, images, և any general description pages that are categorized for a specific search term to understand the user intent that is satisfied by that search term.

What is the user intent in SEO?

In SEO, the intent of the user or the purpose of the search is more important than the individual keywords. If your content can satisfy a person’s intent when they search for something online, then your chances of getting a higher ranking on the results page increase.

Types of search intent or user intent?

Information — search for information
Bargain — will act online like buying something
Navigation — trying to find a specific site